Baobab is called "The King of Superfruits" by one company that sells it. But is it? Recently introduced in the U.S., dried powder from baobab fruit pulp is starting to show up in dietary supplements, cereal bars, drink powders and other products. Baobab has strong antioxidant properties in the laboratory. It also contains sugar and certain vitamins and minerals. Most of all it contains fiber -- a lot of it.